{
  "meta": {
    "name": "NEO",
    "legalName": "ООО НЕОВЭЛЛ",
    "legalNameEn": "NEOWELL LLC",
    "product": "Brand tokens for UI and print",
    "version": "1.0.0",
    "source": "source/BrandBook/BrandBook.pdf",
    "logoTypeface": "AG_Futura",
    "canonical": {
      "html": "/",
      "brand": "/brand.html",
      "ui": "/ui.html",
      "tokensJson": "/tokens.json",
      "tokensCss": "/tokens.css",
      "llms": "/llms.txt",
      "markdown": "/brand.md"
    }
  },
  "color": {
    "blue": {
      "name": "Тёмно-синий",
      "hex": "#283583",
      "hexAlt": "#293385",
      "rgb": [41, 51, 133],
      "cmyk": [100, 91, 24, 20],
      "usage": "Logo, headings, key UI chrome, primary buttons, print accents",
      "note": "Brandbook palette slide prints #283583; logo slide prints #293385 with the same RGB 41,51,133. Use #283583 as the CSS token. Do not pick a third navy."
    },
    "cream": {
      "name": "Кремовый",
      "hex": "#F2F2E9",
      "rgb": [242, 242, 233],
      "cmyk": [0, 0, 4, 5],
      "usage": "Warm page background, soft highlights, digital slides"
    },
    "gray": {
      "name": "Светло-серый",
      "hex": "#A3A3A3",
      "rgb": [163, 163, 163],
      "cmyk": [0, 0, 0, 36],
      "usage": "Secondary text, rules, footnotes, shadows, quiet chrome"
    },
    "white": {
      "name": "Белый",
      "hex": "#FFFFFF",
      "rgb": [255, 255, 255],
      "cmyk": [0, 0, 0, 0],
      "usage": "Surfaces, print slide backgrounds, logo on dark"
    },
    "black": {
      "name": "Чёрный",
      "hex": "#000000",
      "rgb": [0, 0, 0],
      "cmyk": [100, 100, 100, 100],
      "usage": "Print body text on white; use sparingly on screens (prefer blue)"
    },
    "onBlue": {
      "hex": "#FFFFFF",
      "usage": "Text and icons on navy surfaces"
    },
    "onCream": {
      "hex": "#283583",
      "usage": "Headings and primary text on cream"
    }
  },
  "typography": {
    "logo": {
      "family": "AG_Futura",
      "rule": "Never recreate the NEO wordmark in a substitute font. Always use the SVG/PNG logo files."
    },
    "document": {
      "primary": "Calibri",
      "alternative": "Arial",
      "heading": { "family": "Calibri", "weight": 700, "sizePt": [40, 65], "transform": "uppercase" },
      "subheading": { "family": "Calibri", "weight": 700, "sizePt": [18, 40], "transform": "none" },
      "body": { "family": "Calibri", "weight": 400, "sizePt": [12, 16] },
      "accent": { "family": "Arial", "weight": 700, "sizePt": [16, 20] }
    },
    "ui": {
      "display": "Montserrat, Calibri, Arial, sans-serif",
      "body": "Calibri, Carlito, Arial, sans-serif",
      "scalePx": {
        "display": 40,
        "h1": 32,
        "h2": 24,
        "h3": 18,
        "body": 16,
        "caption": 13
      },
      "lineHeight": { "heading": 1.2, "body": 1.5 }
    }
  },
  "logo": {
    "lockup": {
      "lightBg": "/assets/logo-blue.svg",
      "darkBg": "/assets/logo-white.svg"
    },
    "drop": {
      "lightBg": "/assets/drop-blue.svg",
      "darkBg": "/assets/drop-white.svg",
      "minPrintMm": 15,
      "minDigitalPx": 50,
      "clearSpace": "50% of drop height on all sides"
    },
    "ampersand": {
      "lightBg": "/assets/ampersand-blue.svg",
      "darkBg": "/assets/ampersand-white.svg",
      "usage": "Infographic bullets and decorative marks"
    },
    "forbidden": [
      "Change proportions",
      "Use unapproved colors",
      "Add shadows, outlines, gradients or 3D",
      "Recreate the wordmark in another typeface",
      "Place the blue lockup on a dark background",
      "Place the white lockup on a light background"
    ]
  },
  "radius": {
    "control": "2px",
    "note": "Brand surfaces are nearly square. Prefer 2–4px, not large pills."
  },
  "space": {
    "unit": 8,
    "scale": [4, 8, 12, 16, 24, 32, 48, 64]
  },
  "contacts": {
    "company": "ООО НЕОВЭЛЛ",
    "phone": "+7 (843) 210-19-65",
    "email": "info@neowell.pro",
    "ask": "askus@neowell.pro",
    "site": "https://www.neowell.pro"
  },
  "tools": {
    "cards": "/tools/cards/",
    "letter": "/tools/letter/",
    "signature": "/tools/signature/"
  }
}