# NEO / ООО НЕОВЭЛЛ — brand rules for AI agents

Use this file when building UI, slides, letters, or any branded surface.
Do not invent a third navy, a wordmark font, or a dark SaaS theme.

Legal name: ООО НЕОВЭЛЛ (NEOWELL LLC)
Brand: NEO
Site: https://www.neowell.pro
Source: BrandBook.pdf in this repository

## Canonical URLs (this static site)

- /llms.txt                 — this file
- /tokens.json              — machine tokens
- /tokens.css               — drop-in CSS variables + basic controls
- /brand.md                 — full markdown spec
- /brand.html               — visual brandbook
- /ui.html                  — UI kit for screens
- /tools/cards/             — business card generator
- /tools/letter/            — A4 letterhead
- /tools/signature/         — email signature
- /assets/logo-blue.svg     — lockup on light
- /assets/logo-white.svg    — lockup on dark
- /assets/drop-blue.svg     — icon / bullet on light
- /assets/drop-white.svg    — icon on dark
- /assets/ampersand-blue.svg
- /assets/ampersand-white.svg

## Color (use these, nothing else)

| Token        | Hex     | RGB           | Use |
|--------------|---------|---------------|-----|
| neo-blue     | #283583 | 41, 51, 133   | Logo, headings, primary button, header |
| neo-cream    | #F2F2E9 | 242, 242, 233 | Page background, soft highlight |
| neo-gray     | #A3A3A3 | 163, 163, 163 | Rules, captions, quiet chrome |
| neo-white    | #FFFFFF | 255, 255, 255 | Surfaces; logo on navy |
| neo-black    | #000000 | 0, 0, 0       | Print body on white only |

Brandbook also prints logo hex as #293385 for the same RGB. Canonical CSS token is #283583.
Do not use Tailwind blue, Material indigo, #2563eb, or #20326c unless matching the existing business-card print template.

On screens prefer blue text on cream, not black.
On navy, text and icons are white.

## Logo

- Lockup = drop + word NEO. Always a file, never live type.
- Wordmark typeface is AG_Futura — do not substitute Montserrat/Futura/Inter and call it the logo.
- Light background → logo-blue. Dark / navy background → logo-white.
- Drop alone: icons, bullets, watermarks, merch. Not a replacement for the lockup in official external comms.
- Drop minimum: 15 mm print, 50 px digital. Clear space = 50% of drop height.
- Forbidden: new colors, shadows, outlines, gradients, 3D, stretched proportions.

## Type

Documents / slides:
- Primary Calibri, alternative Arial
- Slide titles: Calibri Bold, 40–65 pt, UPPERCASE
- Subheads: Calibri Bold, 18–40 pt
- Body: Calibri Regular, 12–16 pt
- Accent: Arial Bold, 16–20 pt

Screens (see /ui.html):
- UI/display: Montserrat, then Calibri, Arial
- Body: Calibri / Carlito / Arial
- Scale: display 40 / h1 32 / h2 24 / h3 18 / body 16 / caption 13 (px)
- Do not use slide point sizes as CSS px

## UI defaults

- Corner radius 2px (almost square). No 12–16px pills.
- Page width 1120px. Spacing unit 8px.
- Header: navy bar, white logo, white links.
- Primary button: navy fill, white label.
- Ghost button: navy outline.
- Cards: white, 1px gray border, no glassmorphism.
- Favicon: the drop.
- Default theme is cream + navy. Do not add a dark theme unless asked.

## Photography and graphics

- Realistic field / people / equipment photos. Professional, not stock-abstract neon.
- Infographics: simple icons in brand colors; drop and ampersand as bullets.

## Print vs digital slides

- Digital: navy, cream, drop patterns, stronger color OK.
- Print: white paper, less ink, black text, logo in a corner, no effects.

## Contacts for templates

- Phone: +7 (843) 210-19-65
- Email: info@neowell.pro · askus@neowell.pro
- Web: https://www.neowell.pro